CV
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TOM KEENER / CONCEPTS AND COPY / ALL MEDIA
718.928.4803 / tk@mondokeener.com
RECENT PROJECTS
Cinemax HD
Print (Wired), Outdoor, and Interactive.
IBM - Lotus Notes Virals
Concepted global Lotus Notes video campaign (Agency: OgilvyOne).
Valspar.com
Co-wrote entire home improvement site with my frequent writing partner, Mark Bellusci. Big project. Check out the makeovers. (Agency: Icon/Nicholson)
Winner 2007 Web Award for Outstanding Achievement in Website Development (The Web Marketing Association)
Six Flags 360°
Set copy tone and wrote 8 of 26 Six Flags sites. (Agency: OgilvyOne).
Winner Best Family Website 2007 (The Web Marketing Association)
Also wrote Six Flags radio spots:
Century 21
Co-directed video for YouTube sweepstakes.
MISC. PROJECTS: 2003-2007
-facebook application creation for Sears
-Wrote VerizonBusiness.com and VZB online media from 2003 through 2006 (iDeutsch)
-Online media Kodak Gallery (OgilvyOne)
-FindTheUpside.com for Marsh Insurance Guarantors (OgilvyOne)
-Online media for Van Kampen Mutual Funds (OgilvyOne)
-TV concepting for Panasonic consumer electronics (Renegade)
-Wrote and directed Viral video for Panasonic Oxymite batteries (Renegade)
-Interactive advertising for Extra Strength Tylenol, Children’s Tylenol, and Tylenol PM including the NASCAR
-Team Tylenol promotion, the Tylenol gay and lesbian initiative, and efforts targeting new mothers (iDeutsch)
-Print collateral for the reopening of Rockefeller Center’s observation deck (Tishman Speyers Properties)
-Original animation shorts for Comedy Central’s new entertainment channel on Virgin Mobile
-Brochure for the American Bank Note Corporation
-Opt-in email for Panasonic D-Snap (Renegade)
-TD Waterhouse site rewrite (Cossette Post)
-Interactive trial acquisition program for Novartis Zelnorm (iDeutsch)
-Rich media banner campaign for Monster.com (iDeutsch)
-Game promotions (advertising and sites) for Snapple (iDeutsch)
-Brand strategy and naming for new futures trading vehicle (the New York Mercantile Exchange)
-Guerilla marketing events, posters, promotional items and direct response email campaigns for Citigroup’s
-Women and Company financial services division
-Naming conventions for Sony’s B2B intranet
-Online creative for Toyota ’s “green” automobiles
EMPLOYMENT HISTORY
Creative Director. Primordial, NYC, Sept 2000 – Sept 2001
Led ten-person boutique creative department with expertise in brand strategy and interactive design. Responsible for Creative Department staffing (including art directors and copywriters) morale, process and quality of work.
Developed identity, logo, messaging and collateral for Primordial and numerous Pequot-Ventures-capitalized startups.
Associate Creative Director. CKS/MarchFirst, NYC 1998-2000
Interactive creative lead on Audi, Coty, The Vitamin Shoppe, The Street.com, GE Capital, JP Morgan, Duracell, Mars Music, Careerbuilder.com, The Children’s Television Workshop, Greenwich Associates.
Produced print campaigns, radio commercials and online advertising.
Authored brand strategies and creative presentations.
Winner of One Show Merit Award for Audi.
Nominated for a CASIE for Best Online Advertising for TheStreet.com.
Senior Copywriter. SiteSpecific, NYC 1997-1998
Responsible for branding and interactive direct marketing for financial services clients including SureTrade, and TheStreet.com.
Authored and oversaw execution of Suretrade’s online brokerage account acquisition program.
Other clients: Microsoft, Yahoo, Nynex, Travelocity, IBM, Intuit, Deloitte & Touche, NECX and About.com.
EDUCATION
Queens College. City University of New York, Flushing, NY
B.A. Major in English. Minor in Western Tradition, Cum Laude, Full Merit Scholarship.
Third year at Trinity College, Dublin.
I studied acting at the H.B. Studio with Herbert Berghof and William Hickey.
OTHER CREATIVE INTERESTS
OFF-BROADWAY
OEDIPUS REX BY SOPHOCLES OCTOBER 2007
Directed and co-adapted modern dress production transposing the action from Thebes to post-Katrina New Orleans. The Gene Frankel Theater.
THE COUNTY KINGS
My Irish band. We do a mix of trad tunes and ballads.
THEM KEENER BOYS. NYC 1993-2000
Teamed up with brother Dave in 1993 to write and produce comedy shows, music and movies. Note: Them Keener Boys have developed Flash animation projects for Showtime.com, ComedyCentral.com, The Shooting Gallery, and Icebox.com.
Named Manhattan’s Best Local Comedians 1999 by The New York Press.